Novell has a diverse range of academic and industry background including tertiary level teaching, research, technical support (medical diagnostic equipment), sales and marketing, management (product and people), consulting and governance (not-for-profit). He has experience in working with commercial entities and government organisations at a strategic and management level in Malaysia and NZ in the areas of technology transfer, procurement, contract negotiations and project management. In addition, he has helped SMEs in Waikato as a business mentor, manager or strategist to grow their business. In his current role as a Business Growth Advisor, he is able to utilise his knowledge and skills to further assist SMEs to innovate and grow; and to explore their export potential. Novell has an MBA (Waikato), a Post Graduate Diploma in Management Studies (Waikato), an M.Sc (Physics) and B.Sc (Physics) from the University of Malaya, Kuala Lumpur, Malaysia.